


Cartier: Panthère Collection Istanbul
High Jewellery Event & Show
Cartier was celebrating its iconic Panthère Collection outside of the Esma Sultan Palace in Istanbul, to honor Jeanne Toussaint, the Creative Director of the brand during the early 20th century. We focused our projection mapping show to tell the story of how she revolutionized the timeless Panthère designs through her unique vision. My role was to recreate one of Cartier’s earliest maison’s in 3D, to be projected on the facade of the mansion during the show celebrating the brand’s iconic Panthère collection.
CLIENT
LOCATION
AGENCY
CARTIER
ISTANBUL
BUREAU BEATRICE
Cartier: Panthère Collection Istanbul
High Jewellery Event & Show
Cartier was celebrating its iconic Panthère Collection outside of the Esma Sultan Palace in Istanbul, to honor Jeanne Toussaint, the Creative Director of the brand during the early 20th century. We focused our projection mapping show to tell the story of how she revolutionized the timeless Panthère designs through her unique vision. My role was to recreate one of Cartier’s earliest maison’s in 3D, to be projected on the facade of the mansion during the show celebrating the brand’s iconic Panthère collection.
CLIENT
CARTIER
LOCATION
GLOBAL TOOLKIT
AGENCY
BUREAU BEATRICE
Cartier: Panthère Collection Istanbul
High Jewellery Event & Show
Cartier was celebrating its iconic Panthère Collection outside of the Esma Sultan Palace in Istanbul, to honor Jeanne Toussaint, the Creative Director of the brand during the early 20th century. We focused our projection mapping show to tell the story of how she revolutionized the timeless Panthère designs through her unique vision. My role was to recreate one of Cartier’s earliest maison’s in 3D, to be projected on the facade of the mansion during the show celebrating the brand’s iconic Panthère collection.
CLIENT
LOCATION
AGENCY
CARTIER
ISTANBUL
BUREAU BEATRICE




EVENT NIGHT
EVENT NIGHT
ESMA SULTAN PALACE
The Maison
The challenge was maintaining the maison’s heritage, while knowing the design needed to work within the fixed architecture of the Esma Sultan mansion. I started by studying the original Parisian design, to identify authentic visual cues that would speak to the brand and compliment the mansion’s facade in Istanbul. My goal was to create a bridge between two worlds that spoke the same language of luxury.
The Maison
The challenge was maintaining the maison’s heritage, while knowing the design needed to work within the fixed architecture of the Esma Sultan mansion. I started by studying the original Parisian design, to identify authentic visual cues that would speak to the brand and compliment the mansion’s facade in Istanbul. My goal was to create a bridge between two worlds that spoke the same language of luxury.
The Maison
The challenge was maintaining the maison’s heritage, while knowing the design needed to work within the fixed architecture of the Esma Sultan mansion. I started by studying the original Parisian design, to identify authentic visual cues that would speak to the brand and compliment the mansion’s facade in Istanbul. My goal was to create a bridge between two worlds that spoke the same language of luxury.






The Projection Mapping Show
The Projection Mapping Show
The Projection Mapping Show
