Huda Beauty: Liquid Matte Mousse Launch
Visual Merchandising, Global
Huda Beauty is revamping her Liquid Matte Lipstick as a weightless whipped mousse. My role was to take the brand’s campaign mood board and create a visual design language that could connect, and also adapt, across select Sephora locations, pop-ups, and events globally.
CLIENT
LOCATION
AGENCY
HUDA BEAUTY / SEPHORA
GLOBAL TOOLKIT
BUREAU BEATRICE
Huda Beauty: Liquid Matte Mousse Launch
Visual Merchandising, Global
Huda Beauty is revamping her Liquid Matte Lipstick as a weightless whipped mousse. My role was to take the brand’s campaign mood board and create a visual design language that could connect, and also adapt, across select Sephora locations, pop-ups, and events globally.
CLIENT
HUDA BEAUTY / SEPHORA
LOCATION
GLOBAL TOOLKIT
AGENCY
BUREAU BEATRICE
Huda Beauty: Liquid Matte Mousse Launch
Visual Merchandising, Global
Huda Beauty is revamping her Liquid Matte Lipstick as a weightless whipped mousse. My role was to take the brand’s campaign mood board and create a visual design language that could connect, and also adapt, across select Sephora locations, pop-ups, and events globally.
CLIENT
LOCATION
AGENCY
HUDA BEAUTY / SEPHORA
GLOBAL TOOLKIT
BUREAU BEATRICE
Sephora Visual Merchandising
Soft serve ice cream was the brand’s vision for this launch. Creamy textures and colors, and an ice cream cart displaying all the differents product shades within each ice cream swirls color. I hand sketched the mousse texture that wraps the outer walls, then used one of my custom AI prompts to model in 3D. From there, I manually adjusted the model and added the final textures.
Sephora Visual Merchandising
Soft serve ice cream was the brand’s vision for this launch. Creamy textures and colors, and an ice cream cart displaying all the differents product shades within each ice cream swirls color. I hand sketched the mousse texture that wraps the outer walls, then used one of my custom AI prompts to model in 3D. From there, I manually adjusted the model and added the final textures.
Sephora Visual Merchandising
Soft serve ice cream was the brand’s vision for this launch. Creamy textures and colors, and an ice cream cart displaying all the differents product shades within each ice cream swirls color. I hand sketched the mousse texture that wraps the outer walls, then used one of my custom AI prompts to model in 3D. From there, I manually adjusted the model and added the final textures.
Hero Pop-Up: 7x10m
The pop-up continued with the same creamy textures but traded out the ice cream cart for a custom central seating area where guests could relax and enjoy their soft serve. The wider color palette used here matches the range of lip shades offered for the launch.
Hero Pop-Up: 7x10m
The pop-up continued with the same creamy textures but traded out the ice cream cart for a custom central seating area where guests could relax and enjoy their soft serve. The wider color palette used here matches the range of lip shades offered for the launch.
Hero Pop-Up: 7x10m
The pop-up continued with the same creamy textures but traded out the ice cream cart for a custom central seating area where guests could relax and enjoy their soft serve. The wider color palette used here matches the range of lip shades offered for the launch.
Event Toolkit
This fictional venue served as inspiration for all of the brand’s participating markets. Each market used these designs as a guide to execute respectively. This toolkit carried the same visual cues as Sephora and the Pop-Up, with an added ice cream truck in the middle for eye-catching appeal.
Event Toolkit
This fictional venue served as inspiration for all of the brand’s participating markets. Each market used these designs as a guide to execute respectively. This toolkit carried the same visual cues as Sephora and the Pop-Up, with an added ice cream truck in the middle for eye-catching appeal.
Event Toolkit
This fictional venue served as inspiration for all of the brand’s participating markets. Each market used these designs as a guide to execute respectively. This toolkit carried the same visual cues as Sephora and the Pop-Up, with an added ice cream truck in the middle for eye-catching appeal.
Gondola Display
A heavier focus on a product-forward experience, while still keeping the same visual connection.
Gondola Display
A heavier focus on a product-forward experience, while still keeping the same visual connection.
Gondola Display
A heavier focus on a product-forward experience, while still keeping the same visual connection.
